To say the least 2010 has been a challenging year for the food industry in Scotland!!! In order to help our customers to meet that challenge head on we’ve been very pro-active – not only in range development but also with the introduction of an aggressive monthly marketing campaign featuring all new products and keenly priced promotion deals across the entire range.
In the last few months we’ve introduced over 150 new products including Frozen Fruits, Frozen Vegetables, Oriental Spring Rolls, Duck Pancakes, new Sauces, Dips and Marinades as well as a new range of Ice Cream from Soave’s and new Gateaux & Cakes from Auld’s Desserts. We’ve also had a terrific response to the introduction of ‘Cook In the Bag’ Roasting Joints which cook directly from frozen.
We introduced the new marketing material in April on a trial basis and the impact was not only significant – it was immediate!! Since April we’ve ran a monthly feature which has proved hugely popular with our customers. In August we introduced our 2010 Christmas Range – full details available by clicking on the link across the page. Look out for our fantastic giveaway deals during November on our Christmas Range – ask Telesales for more details or contact your Account Manager for more information. Don’t miss out on our fantastic pre-Christmas Prize Draw – the lucky winner will pick up £500 of store vouchers for some last minute Christmas Shopping.